- low-price strategy
- марк. стратегия низких цен (установление относительно низких цен на продукцию или услуги обычно с целью стимулирования спроса и завоевания большей доли рынка)Syn:See:
Англо-русский экономический словарь.
low-price strategy
Смотреть что такое "low-price strategy" в других словарях:
Price discrimination — or price differentiation[1] exists when sales of identical goods or services are transacted at different prices from the same provider.[2] In a theoretical market with perfect information, perfect substitutes, and no transaction costs or… … Wikipedia
Price war — is a term used in business to indicate a state of intense competitive rivalry accompanied by a multi lateral series of price reductions. One competitor will lower its price, then others will lower their prices to match. If one of the reactors… … Wikipedia
Low-end fortified wine — is an inexpensive fortified wine that typically has an alcohol content between 13% and 20% ABV. These inexpensive wines usually contain added sugar, artificial color, and artificial flavor. Contents 1 Brands 2 History 3 Concerns and media… … Wikipedia
Low-Ball — The Low ball works by first gaining commitment to the idea or item at lower costs which you are confident that the other person will accept, then using the fact that people will behave consistently with their beliefs to sustain the commitment… … Wikipedia
Price skimming — is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. It allows the firm to recover its sunk… … Wikipedia
Price point — Price points are prices at which demand is relatively high. In introductory microeconomics, a demand curve is downward sloping to the right and either linear or gently convex to the origin. The first is usually true, but the second is only… … Wikipedia
Price of anarchy — The price of anarchy is a concept from game theory that describes the difference in maximum social utility and the utility of an equilibrium point of the game.DefinitionGiven a game G=(N,A,u), it is natural to consider the social welfare , i.e.… … Wikipedia
Strategy map — In the realm of business, the concept of strategy maps was introduced in the U.S. by Robert S. Kaplan and David P. Norton. The standard reference is their book Strategy focused Organization .Citation last = Kaplan first = Robert S. author link =… … Wikipedia
Low-Cost Producer — A company that can provide goods or services at a low cost. In general, low cost producers utilize economies of scale in order to execute their strategy of low prices. Consumers that are sensitive to price changes will more likely shop at the… … Investment dictionary
Low Countries, history of — Introduction history of the Low Countries from prehistoric times to 1579. For historical purposes, the name Low Countries is generally understood to include the territory of what is today The Netherlands, Belgium, and Luxembourg, as… … Universalium
Non-price competition — is a marketing strategy in which one firm tries to distinguish its product or service from competing products on the basis of attributes like design and workmanship (McConnell Brue, 2002, p. 43.7 43.8). The firm can also distinguish its product… … Wikipedia
